You're doing it. You're finally taking the leap and launching your product or service into the colourful, complex world. Or you're in the process of introducing a new element to your existing business. 

Orrrr...you're a nonprofit launching an important new campaign.

Either way, bite, punch, and kick-start are your strongest allies. 

You may need a product, service, or campaign description, a tagline or five, a media kit, a membership email, and a press release. You may need someone to do media callbacks and/or organize a press conference. Or someone to reach out to individual would-be clients/donors and up your lead generation game. I will help you to create messaging that makes buying what you're selling (whether it's a wellness product, a handy course, or an idea) - an absolute no-brainer. 

Whether on the packaging itself, in your online store's descriptions, or both, this is core storytelling. I'll also include helpful messaging tips you'll need to get media all riled up and interested in spreading the word on your behalf.

I also write ads for radio and print, video scripts, and op eds.

To view press releases I've written, check out my portfolio.  Wanna hear what people have to say? Check out these testimonials.